Blog

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How to be deliciously different

One of my favorite observations from marketing thought-leader Seth Godin, is the simple point that being remarkable means: "Doing something in a way that people … read more

Wow! This stuff really works

Wow! This stuff really works

If you’ve ever purchased a product tagged with the “as seen on TV” moniker, then you know the disappointment when something does not live up to its adv … read more